Travel Trade Athens is the must-attend annual event for travel professionals, connecting selected international buyers with leading suppliers in the Greek tourism and MICE industry.

Are you a decision-maker specializing in the Southeastern Mediterranean travel industry? Do you aspire to offer once in a lifetime experiences and events to your clients? If yes, attending Travel Trade Athens as a Buyer is an exclusive and very effective way to enhance and grow your network of reliable and high-quality local suppliers. Find your next big idea or game-changing product at our immersive two-day showcase. Power network with the key tourism and MICE providers in Athens and the rest of Greece. Discover the new trends and experiences that will shape the Greek market, and become an Athens destination expert, delivering tailored tours and exclusive experiences to your clientele.

If you’re a local supplier, Travel Trade Athens will put you ringside with dozens of potential international clients and help position your brand as a front-runner. Take control of your future and meet the key decision makers and buyers in an unforgettable two-day event and workshop. Seize the opportunity to excite people about your products or services during face-to-face encounters with potential international partners. Participating at Travel Trade Athens will give your corporation the competitive margin to meet, network, negotiate and conduct business with numerous international and local travel professionals. Attend pre-scheduled B2B meetings with top MICE and leisure buyers from across the globe and spark highly targeted leads that could result in long-lasting relationships.

Taking into consideration the restrictions imposed by the COVID-19 outbreak in Europe and worldwide, for the 2021 Travel Trade Event we will be holding a top-notch hybrid event, which includes online b2b meetings for all participants, as well as fam-trips, site inspections, workshops and other activities for those who wish to travel and join us physically in Athens, following, of course, all the necessary precautions social distancing and hygiene measures.

Since its launch in 2013, Travel Trade Athens has hosted buyers from 35 countries representing Europe, USA, Asia, Australia and other strategic markets, along with 700+ local suppliers of the Greek tourism and meetings industry. In total, Travel Trade Athens has facilitated over 15,000 B2B meetings between participants and about 40 organized tours and experiences for the hosted buyers
Travel Trade Athens showcases our unique city as an attractive year-round city break and meetings destination, offering buyers the opportunity to experience the Athenian culture, hospitality and gastronomy.

Travel Trade Athens is organized by This is Athens-Convention and Visitors Bureau (ACVB), in cooperation with the European Association of Tour Operators (ETOA).

The Mayor of Athens, Kostas Bakoyannis, highlighted Travel Trade Athens as part of the city’s economic recovery strategy. He said, “Travel Trade Athens plays a vital role in the development of tourism in Athens. Every year, the event welcomes leaders of the tourism industry from around the world to help us upgrade the experience we offer our visitors. This year it is an especially valuable part of our plan for a robust recovery after the Covid-19 pandemic. The partnerships we create during Travel Trade are important to the City of Athens and a source of confidence for the future.” 

This is Athens is part of the Athens Development and Destination Management Agency, a publicly owned company that supports the city’s development strategy while building its international profile. Vangelis Vlachos, the CEO of ADDMA, will be on hand when we welcome delegates and will help to support their success after the event. Vlachos said, “It is a great pleasure to welcome you to Travel Trade Athens and to continue our cooperation with the European Tour Operators Association. This is an exciting opportunity for us all to build new partnerships that respond to the many challenges of today. I look forward to hearing about the many new products and trends that have developed over the last year, and I pledge my full support as we rebuild the global tourism economy”.

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