Aside from the online b2b meetings, Travel Trade Athens 2021 will offer a highly educational workshop for all suppliers.  The workshops are to be held with physical presence, fully aligned with COVID-19 restrictions when it comes to the number of participants and the room set up, provided we are allowed to do so. All workshops will also be available online.  Hosted buyers will also be offered the opportunity to participate virtually.


Presentation by Viator, a TripAdvisor company (20 April 2021, 09:00-09:30)

Post-pandemic traveler trends: The Outlook for tours, activities and attractions

A post-pandemic glimpse on the most recent traveller trends. How does TripAdvisor see the recovery after the crisis? Which are the most crucial factors that travellers take into consideration? What has TripAdvisor been doing to prepare their partners for the recovery? And what do they do to make sure their partners are in the best place to secure bookings when the travelers return?

Mayor’s Welcoming Address (20 April 2021, 10:30-10:45)

MPI Workshop (20 April 2021, 09:30-10:30)

Healthy Meetings; Healthy Traveller

The health and wellbeing of attendees and participants is top-of-mind for meeting organizers as they look to design experiences that are safe and impactful for all of their stakeholders, and they are seeking the support of their providers and partners to deliver on this aim. Brain-friendly menus, natural light and movement (and modifications therein) are important factors in the design of experiences that help learners grow and change, networkers meet the right people and event owners achieve objectives. But you need to be healthy, too—to pull off a successful event. So, what are some tips and tricks to achieve both?

What you will get from this session:

  • Learn key components to creating a healthy meeting environment.
  • Discuss best practices for encouraging wellbeing onsite at meetings.
  • Learn some simple ways to say healthy while running onsite experiences.


ICCA Workshop, Session I (20 April 2021, 11:15-12:00)

Going Hybrid is not copy paste

The 59th ICCA Congress presented ICCA with a challenge and opportunity, to rethink and reshape our annual congress, while adapting it to current time. This session will provide in depth insight about the process, adapting to new formats and reinventing – when faced with planning a hybrid congress. With so many planners, destinations and venues facing this challenge, this session is here to demonstrate that going hybrid may not be as easy as you think!

What you will get from this session:

  • Understand the technical aspects.
  • Learn how to manage the time zones.
  • How to deliver on attendee experience?


This session will include a case study of the 59th ICCA congress, presented by Tamara Bernstein, ICCA Europe Regional Director.

Mr. Thomas Wasshuber- Managing Partner of - a company specializing in production services for many types of events.

Thomas will share his insights and experience about producing digital or hybrid events, provide examples, do’s and don’ts and provide examples from events produced in 2020.

This session will include Q&A- with questions from attendees, in order to provide some in depth insights.



With around 500 projects a year and over 35 years of industry experience, STEINERLIVE is considered the leading Austrian company in the field of professional event technology. Known as “STEINER Mediensysteme” the company stood for experience and tradition. With the new brand STEINERLIVE.COM we additionally underline our international focus and sign to digitalization in the live-communication. Due to continuous investment in modern equipment and the training and further education of the team, we open ourselves to new ideas of our customers and can therefore operate under a high degree of creative freedom. In addition to the multimedia presentation on site, we are opening up new possibilities especially ONLINE. The worldwide digitalization is reaching out the event industry and is a catalyst for innovations in the way we communicate live.


ICCA Workshop, Session II (20 April 2021, 12:15-13:00)

Pandemic Era Planning - Association Meetings planning in times of uncertainty

In late 2019 the world was introduced to COVID 19 - this new pandemic which ended up taking 2020 into a complete harsh stop for the meetings industry. With such a lack of clarity as to how we proceed, plan for recovery and adapt, all sectors of the industry are searching for answers, especially when it comes to risk sharing.

This session will be an in-depth discussion

  • How are destination selection criteria being transformed by the pandemic?
  • What are the new criteria being examined by event planners and associations, when planning for a meeting? Criteria such as: hygiene protocols, partnerships, suppliers flexibility, sustainability, inclusivity, legacy, tech infrastructure and many more.

This session will try to shed some light on the ‘new normal’ and preparing for the future.

Taking part in the discussion:

Alessandro Cortese - CEO of the  European Society for Radiotherapy and Oncology

Valeria Pennesi, International Event Manager of Symposia PCO

Efi Koudeli, Association Meetings Manager, This is Athens Convention Bureau

The session will be moderated by Tamara Bernstein, ICCA Europe Regional Director


Global Sustainable Tourism Council Presentation (20 April 2021, 13:15-13:45)

Driving the City of Athens towards GSTC Destination Assessment & Certification

It goes without saying that a destination’s sustainable moves will be the key factor for its competitiveness and the recovery of the local economy. The Athens Development and Destination Management Agency plays a pivotal role in supporting the City of Athens to establish Athens as an attractive, accessible and sustainable destination for its residents, visitors, investors and entrepreneurs. Get all the insights of Athens’ steps to building a sustainable tourism destination through the four pillars of destination sustainability: destination policy and planning, community involvement and benefits, management of cultural assets, and management of environmental and natural resources. Learn how you can transform your organization into a sustainable one and comply with the highest social and environmental standards on the market.

Dr. Ioannis Pappas, Program Director – Mediterranean Region



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